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Website impersonation, also known as brandjacking or website spoofing, has emerged as a significant threat to online businesses. Malicious actors clone legitimate websites to trick customers, leading to financial scams and data theft causing reputation damage and financial losses for both organizations and customers.

Current market solutions rely on threat intelligence tools that search for fake sites and attempt takedowns. However, takedown processes can be time-consuming, leaving fake sites active and the scope of attacks remains unknown during the critical window of exposure, the time between when the fake site is up and until it is down.

1. Bad actor researches a business to target and uses the information gathered to create a spoof of the original website.Organizations’ customers fall into the trap and are conned into sharing personal data.Companies are unaware and cannot see the scope of the attack. They don’t know who was attacked or the compromised customers’ details.

2. Organizations’ customers fall into the trap and are conned into sharing personal data.

3. Companies are unaware and cannot see the scope of the attack. They don’t know who was attacked or the compromised customers’ details.

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