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Apple is implementing significant changes to its U.S. iOS App Store policies, enabling developers to guide users to non-App Store options for digital goods. While developers can include a single link to their website for in-app purchases, Apple will continue to levy a commission ranging from 12 to 27 percent on content acquired through this alternative route.


The rationale behind Apple’s update is intricate, but for iPhone and iPad users in the U.S., the key takeaway is that certain apps will soon feature a link to their website. Users can purchase subscriptions and other content outside the App Store’s in-app purchase system, potentially at a discounted rate.



Developers seeking to offer this option must apply for a StoreKit External Purchase Link Entitlement, as detailed in the updated App Store Review Guidelines and the compliance statement submitted to the Northern California U.S. District Court. With this entitlement, developers can direct users to an external purchasing mechanism using an external purchase link, aligning with Apple’s adjusted App Store rules.


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